IUF logo.

Beerworkers Archive


Post date: 05/02/2016 - 17:37

SABMiller in Central & Eastern Europe - What is up for sale? - The Facts

Anheuser-Busch InBev announced the intended sale of SABMiller's total presence in Central and Eastern Europe. Here's a breakdown of the brands and assets that are now available to purchase country by country:

Anheuser-Busch InBev announced the intended sale of SABMiller's total presence in Central and Eastern Europe. Here's a breakdown of the brands and assets that are now available to purchase country by country:

Czech

SABMiller boasts 49% market share in Czech, mainly through its Plzenský Prazdroj division. Sales volumes in the 12 months to the end of March 2015 totalled 6.8m hectolitres. The company operates three breweries in the country - Plzenský Prazdroj and Gambrinus in Plzen, Radegast in Nošovice and the Velké Popovice Brewery in central Bohemia. Brands include Pilsner Urquell, Gambrinus, Master and Frisco, Velkopopovicky Kozel, Radegast, Primus, Klasik, Birell, Fénix, Excelent and Kingswood. Pilsner Urquell is one of SABMiller's global brands, available in markets including the US, Europe and South Korea.

Hungary

Volumes in fiscal-2015 for SAB in Hungary hit 2.2m hectolitres, accounting for just over 35% of the country's beer market. The company owns Dreher Breweries, which operates one brewery, located in Kõbánya, Budapest. As well as the Dreher brand, SAB has Arany Ászok, Dreher, Kanizsai, Kobányai, Ritt and Rocky-Cellar.

Poland

In Poland, SABMiller owns market leader Kompania Piwowarska, which accounts for 36% share. It's volumes in the 12 months to the end of March 2015 hit 13.5m hectolitres. Piwowarska operates three breweries, in Tychy, Poznan and Bialystok. The Zubr, Tyskie and Lech Polish brands have found success in the UK with Poles that have moved to the country. Local brands include Debowe Mocne, Ksiazece, Wojak and Gingers as well as Redd's flavoured beer and Green Mill cider.

Romania

SAB's Timisoreana and Ursus Breweries are the largest and second-largest brewers, respectively, in Romania. The group's total footprint in the country accounts for 32% market share, with volumes in the previous fiscal year of 5.6m hectolitres. It operates three breweries in Brasov, Buzau and Timisoara and a mini production unit in Cluj-Napoca. As well as Timisoreana and Ursus, local brands include Azuga, Ciucas and Stejar.

Slovakia

In a total beer market of 3.8m hectolitres, SAB accounts for 39% share. Pivovary Topvar is the country's second largest brewer, with a brewery in Velky Saris in the east of the country. The portfolio comprises the namesake Topvar brand, as well as Šariš and Smädný Mních.