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Beerworkers Archive


Post date: 09/02/2015 - 17:29

Anheuser-Busch InBev's Global Presence

Here's a low-down on the company's global footprint and its core brands.

- A-B InBev is the largest brewer in the world and one of the top five consumer products companies
- It has operations in 25 countries and sells its products in almost 200 countries
- In 2014, it sold about 400m hectolitres of beer and 47m hectolitres of other products. Sales were about US$47bn and EBITDA about $18bn
- Last yeat, the Asia-Pacific zone, which includes China as well as South Korea, Vietnam and India, accounted for 18% of total volumes, 11% of sales and 6% of EBITDA

Here's a low-down on the company's global footprint and its core brands.

- A-B InBev is the largest brewer in the world and one of the top five consumer products companies
- It has operations in 25 countries and sells its products in almost 200 countries
- In 2014, it sold about 400m hectolitres of beer and 47m hectolitres of other products. Sales were about US$47bn and EBITDA about $18bn
- Last yeat, the Asia-Pacific zone, which includes China as well as South Korea, Vietnam and India, accounted for 18% of total volumes, 11% of sales and 6% of EBITDA
- The company expects the region's contribution to global sales to grow to about 20% by 2020
- About two thirds of group volume and more than half of sales and EBITDA are generated in faster-growing, developing markets
- The company is number one in four of the five largest profit pools in the world. Three markets - the US, Brazil and Mexico - represent about 40% of A-B InBev's global profit pool
- The company's 20 “focus brands” account for about two-thirds of total volumes and sales
- It's three “global brands” - Budweiser, Stella Artois and Corona - account for about 20% of sales, and in the first half of this year they increased volumes by a combined 5.6%, and sales by 10.7%
- According to the 2015 BrandZ report, A-B InBev owns four of the top five - and seven of the top ten - most valuable beer brands in the world
- BrandZ puts Budweiser as the only beer brand, across all categories, in the Top 100 list of most valuable brands overall, at number 33