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Post date: 06/30/2015 - 14:02

SABMiller keen to go deeper with Coca-Cola Co in Latin America

SABMiller has expressed an interest in growing its partnership with The Coca-Cola Co in the Latin America region. The UK-headquartered company, which agreed with Coca-Cola last year to create the world's tenth largest Coca-Cola bottler, in Africa, has bottling operations for the soft drinks group in El Salvador and Honduras. At an analysts' briefing in London on June 22, SABMiller flagged that it is keen to "deepen our partnership" with Coca-Cola in the region.

SABMiller has expressed an interest in growing its partnership with The Coca-Cola Co in the Latin America region. The UK-headquartered company, which agreed with Coca-Cola last year to create the world's tenth largest Coca-Cola bottler, in Africa, has bottling operations for the soft drinks group in El Salvador and Honduras. At an analysts' briefing in London on June 22, SABMiller flagged that it is keen to "deepen our partnership" with Coca-Cola in the region.

Speaking to media after the presentations, Karl Lippert, president of SABMiller Latin America, further detailed the company's wishes. "We have a long-standing and very productive relationship with Coca-Cola in Latin America," Lippert said. "Even in tough times, we've grown brand Coke, especially in the last two years. That's in spite of a rise in concerns in the region about things like sugar content that have affected the brand in other parts of the world. "There are other places that are of interest to us," Lippert continued, "but of course that's down to lots of other pieces. It would be easy to give you a wish list."

Lippert warned that the bottling landscape for Coca-Cola products is very different in Latin America to that in Africa. "There are bottlers in Latin America that have very big footprints," he said. "But, they all have the same issues, they're all juggling and they'd all like more."

Coca-Cola FEMSA, the world's largest franchised Coca-Cola bottler, operates in nine markets in the region, including Argentina, Brazil and Mexico.

"I think there is opportunity here," Lippert added. "If it's complementary to us, and the price was right, we'd consider it."

Original story is here: http://www.just-drinks.com/analysis/just-on-call-sabmiller-keen-to-go-de...