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Beerworkers Archive


Post date: 05/07/2015 - 16:29

Heineken's Q1 Performance by Region

On April 22, 2015 Heineken reported a lift in profits and sales in the first three months of this year. Take a closer look at the group's performance by region:

Africa Middle East

On April 22, 2015 Heineken reported a lift in profits and sales in the first three months of this year. Take a closer look at the group's performance by region:

Africa Middle East

The region saw sales fall by 1% organically, with total volumes growth of 1% offset by a lower sales per hectolitre increase of 2%. Group beer volumes increased by 2% organically, led by "particularly strong" volumes growth in Ethiopia and South Africa, Heineken said. Burundi, Rwanda and Tunisia also saw volumes rise in the quarter. In Nigeria, there was a high single-digit volumes decrease as falling global oil prices "continued to contribute to a challenging trading environment", Heineken said.

Americas

The region posted sales growth of 7% organically, driven by a 5% lift in total volumes and a sales-per -hectolitre increase of 2.2%. Group beer volumes grew by 6% organically, led by "continued growth" in Mexico and Brazil, positive volume in the US, and a double-digit volumes increase in the Caribbean, Heineken said. In Mexico, Tecate Light and Dos Equis continue to be key growth drivers, the company added.

In Brazil, volumes rose by double-digits, with "continued strong" brand Heineken volume performance. In the US, sales and depletions were "positive", outperforming the overall market, according to Heineken. The performance was driven by the "solid growth" of the Mexican beer portfolio, with brand Heineken also continuing to improve.

Asia Pacific

Sales increased by 10% organically in the region, with total volumes growth of 11% and sales-per-hectolitre down 1%. Group beer volumes were up 8% organically, with double digit volumes growth in Vietnam, Cambodia, Taiwan, South Korea and Hong Kong. Volumes in Indonesia were down double digits because of the implementation of new regulations banning the sale of alcohol in convenience stores.

Brand Heineken volumes were up double digits in Vietnam, China and Laos. Volumes of the Tiger brand also increased by double digits in the region led by strong growth in Vietnam, Malaysia and Cambodia, Heineken said.

Central & Eastern Europe

Sales in the region declined by 1% organically, with a total volumes fall of 3%, partly offset by higher revenue-per-hectolitre of 2%. Group beer volumes were down by 3% organically, reflecting continued challenging trading conditions in Russia, Belarus and Czech. Russia posted a double-digit volumes fall, but Poland returned to volumes growth. In Austria, volumes "grew slightly", with positive volume performances in Serbia and Hungary.

Western Europe

The region saw sales stay flat organically, reflecting a volumes decline of 1%, and a sales-per-hectolitre fall of 1%. Group beer volumes were 2% lower organically. Volumes in Spain and the Netherlands increased by low single-digits. Volumes in Italy declined by mid single-digits and the UK and Belgium saw weaker volumes, according to Heineken. Volumes in France were "marginally positive", the brewer said.