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Post date: 06/18/2014 - 13:09

Carlsberg |Hoping for English success at World Cup

Even if their nation didn’t make it to the World Cup, everyone will still has a favourite team when the world's most popular sporting event kicks off on Thursday. For brewery giant Carlsberg, that team is England.

Budweiser is the official beer of the World Cup, but Carlsberg stands to make huge financial gains thanks to the combination of football and beer at the huge event of the summer. The brewery has plenty of campaigns up its sleeve in connection with the tournament – particularly in England.

Even if their nation didn’t make it to the World Cup, everyone will still has a favourite team when the world's most popular sporting event kicks off on Thursday. For brewery giant Carlsberg, that team is England.

Budweiser is the official beer of the World Cup, but Carlsberg stands to make huge financial gains thanks to the combination of football and beer at the huge event of the summer. The brewery has plenty of campaigns up its sleeve in connection with the tournament – particularly in England.

“Carlsberg and football are very closely connected so we will make loads of campaigns in association with the games,” Peter Giacomello, the head of sponsorship at Carlsberg Denmark, told Jyllands-Posten newspaper.

“Besides, we are a sponsor of the English national team, so we are putting a lot into the event – especially in England.”

Read More http://cphpost.dk/news/carlsberg-banking-on-english-world-cup-success.98...