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Beerworkers Archive


Post date: 01/16/2014 - 18:10

US: Anheuser-Busch InBev rolls out Stella Artois Cidre nation-wide

Stella Artois Cidre is being rolled out to all 50 US states as brand owner Anheuser-Busch InBev looks to capitalise on the category's growing popularity.

The brand was first introduced to 26 US states last May. Cidre will also be made available on draught in bars and restaurants throughout the country. In the off-trade, it is available in four-packs of 12-ounce bottles and single, 24-ounce bottles.

The US cider market is still showing significant growth, with on-trade category volumes up 53% in the year to November, latest figures show. However, the category remains a tiny portion of the US' overall beer market.

The brewer is also launching a major new hard cider brand - Johnny Appleseed - in April, it revealed last year.

Stella Artois Cidre is being rolled out to all 50 US states as brand owner Anheuser-Busch InBev looks to capitalise on the category's growing popularity.

The brand was first introduced to 26 US states last May. Cidre will also be made available on draught in bars and restaurants throughout the country. In the off-trade, it is available in four-packs of 12-ounce bottles and single, 24-ounce bottles.

The US cider market is still showing significant growth, with on-trade category volumes up 53% in the year to November, latest figures show. However, the category remains a tiny portion of the US' overall beer market.

The brewer is also launching a major new hard cider brand - Johnny Appleseed - in April, it revealed last year.