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Beerworkers Archive


Post date: 12/14/2011 - 16:07

Carlsberg gets Asahi deal

The right to locally manufacture, sell and distribute Asahi Super Dry beer has been awarded to Carlsberg Brewery Malaysia Bhd.

Laying claim to be the number one Japanese beer worldwide, Asahi Super Dry draught – an extension to the existing bottle and can packaging – will be brewed locally at the Carlsberg Malaysia brewery in Shah Alam.

The right to locally manufacture, sell and distribute Asahi Super Dry beer has been awarded to Carlsberg Brewery Malaysia Bhd.

Laying claim to be the number one Japanese beer worldwide, Asahi Super Dry draught – an extension to the existing bottle and can packaging – will be brewed locally at the Carlsberg Malaysia brewery in Shah Alam.

Asahi Super Dry is brewed in the Karakuchi style to give a clean, crisp and refreshing taste with no bitterness.

The beer will be available at selected trendy bars, concept restaurants and high-end eateries nationwide.

Asahi Group Holdings Ltd director corporate affairs Toshido Kodato said: “Carlsberg Malaysia is the second brewery in the Carlsberg Group Worldwide after Baltika Breweries (Carlsberg Russia) that was awarded the rights to manufacture this high quality beer.”

Asahi Super Dry will add to their line of premium beers which now include Kronenbourg 1664, Erdinger, Hoegaarden and Budweiser among others.