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Beerworkers Archive


Post date: 04/14/2011 - 14:44

Molson Coors launches new Molson Canadian 67 Sublime

Molson Coors launches new Molson Canadian 67 Sublime to kick off unofficial start of patio season

Low calorie beer, now with a splash of lemon and lime

TORONTO While it still may feel like winter across much of Canada, the team at Molson Coors is not letting Mother Nature stand in the way of rolling out their latest innovation: Molson Canadian 67 Sublime, a premium light beer with a refreshing twist of lemon and lime flavour with 67 calories per 341mL bottle. Thats about half the calories of wine and mixed drinks.

Molson Coors launches new Molson Canadian 67 Sublime to kick off unofficial start of patio season

Low calorie beer, now with a splash of lemon and lime

TORONTO While it still may feel like winter across much of Canada, the team at Molson Coors is not letting Mother Nature stand in the way of rolling out their latest innovation: Molson Canadian 67 Sublime, a premium light beer with a refreshing twist of lemon and lime flavour with 67 calories per 341mL bottle. Thats about half the calories of wine and mixed drinks.

Our brewers have managed to combine two emerging consumer trends into one attractive package: health and wellness and flavoured beer, says Dave Bigioni, senior brand director, Molson Canadian. The result is a refreshing beer first experience that will appeal to both new and seasoned beer palates.

Molson Canadian 67 Sublime is brewed with two-row malted barley, a touch of wheat, four different varieties of hops, and a hint of natural citrus flavours to provide a refreshing flavour combination of lemon and lime.

We tested this formulation and concept rigorously with consumers and the response to lemon and lime was overwhelmingly positive, says Steve Stradiotto, brewing specialist, Molson Coors Canada and creator of Molson Canadian 67 Sublime. The beer is perfectly at home on the patio, the golf course, the dock or wherever consumers reach for a refreshing taste out of the ordinary.

Molson Canadian 67 Sublime joins the Molson Coors portfolio of successful innovation in the low calorie beer category. In February 2011, Molson Canadian 67 was named Product of the Year 2011 in the Light Beer Category, as designated by Product of the Year Canada.

Molson Canadian 67 Sublime is now available at select retailers and establishments across Western Canada and Ontario. The beer will be available nationally in June 2011.