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Beerworkers Archive


Post date: 02/18/2011 - 13:33

AB-InBev faces Challenges in Latin America Beer Demand

Many breweries in Latin America and Asia are facing the same challenges: The market is growing, consumption is increasing and breweries need to develop rapidly to keep up the pace.

The Brazilian brewery, AmBev, knows all about the demands of the Latin American market. AmBev is the largest brewer in Latin America and one of Brazil’s leading and most successful breweries. Due to the continued growth of the beer market, AmBev has recently experienced a need for additional capacity at several of their breweries in Brazil.

Many breweries in Latin America and Asia are facing the same challenges: The market is growing, consumption is increasing and breweries need to develop rapidly to keep up the pace.

The Brazilian brewery, AmBev, knows all about the demands of the Latin American market. AmBev is the largest brewer in Latin America and one of Brazil’s leading and most successful breweries. Due to the continued growth of the beer market, AmBev has recently experienced a need for additional capacity at several of their breweries in Brazil.

Survival in competitive markets

The case of AmBev is very symptomatic of what’s going on in Asia and South America in these years. Any brewer who isn’t able to increase his production to fit the development of the market will not have a good chance of survival. For that reason, it is vital to find consultants and contractors who are able to work just as fast as the market needs demand.

The expansion begins

AmBev contacted ALECTIA in April 2006 and expressed their urgent need for assistance in order to establish specifications and tender documents for the expansion of one of their many breweries in Brazil. Just one month after having agreed upon the services needed from ALECTIA, ALECTIA had a team in place in Brazil. And so began the necessary process of verifying AmBev’s present situation and defining the requirement for the expansion.

Quick implementation

Due to the fast growing Brazilian market AmBev planned for a very quick implementation. Given only seven months to plan, install and commission a 200,000 hl per month expansion, it required a much accelerated project methodology that focused on a close interaction between all key players in the project.

“Traditionally a project like this would have an implementation period of 14-18 months. But by combining AmBev’s skills and knowledge with our tools and experience in carrying out expansion projects, we have been able to finish this project according to the AmBev requirements - i.e. much faster than is normal,” says Kaj Grünfeld, project manager from ALECTIA.

The right partnership

So the key to keeping up with a fast growing market is dealing with the right consultants and contractors from the beginning - somebody who knows the industry and is able to quickly make the right analysis of the brewery’s needs. And more importantly: knowing how to implement the changes in a short period of time.

“We have previously worked on many other successful expansion projects with ALECTIA. We know that in ALECTIA we have a business partner who is capable of matching the requested quick implementation period without jeopardizing solid and sustainable solutions. It would have been difficult for us to manage the upgrade of our brewery in the short time requested by our increasing sales, if it hadn’t been for ALECTIA. One of their strengths is to move fast and come up with long lasting solutions in a short period of time. And that is just what we needed, for we are now able to maintain our leading position as one of Latin America's most successful brewers,” Says Ronaldo Veiga Fiorito, Manager CENG, AmBev.