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Beerworkers Archive


Post date: 11/24/2010 - 18:35

CANADA Keith's to be brewed in London, Montreal and St. John's

Toronto (LBOC) - Labatt has announced the further expansion of Alexander Keith’s brewing to London, Ontario; Montreal, Quebec; and St. John’s, Newfoundland. Last year Labatt started brewing Keith’s in Creston, British Columbia.

“The expansion of brewing is a direct result of Keith’s growth from a regional favourite to become Canada’s #1 domestic specialty beer. said Richard Musson, vice president, Marketing, Labatt Breweries of Canada. “The change will allow us to ensure consistent, sustainable supply of Keith’s to consumers.”

Toronto (LBOC) - Labatt has announced the further expansion of Alexander Keith’s brewing to London, Ontario; Montreal, Quebec; and St. John’s, Newfoundland. Last year Labatt started brewing Keith’s in Creston, British Columbia.

“The expansion of brewing is a direct result of Keith’s growth from a regional favourite to become Canada’s #1 domestic specialty beer. said Richard Musson, vice president, Marketing, Labatt Breweries of Canada. “The change will allow us to ensure consistent, sustainable supply of Keith’s to consumers.”

As was the case with the expansion to Creston, BC last year, Keith’s Brewmaster Emeritus Graham Kendall will supervise the training of three new Keith’s brewmasters and the accreditation of the London, Montreal and St. John’s breweries. This will ensure that the quality and taste of Alexander Keith’s are not compromised.

Labatt said it remains committed to the Halifax brewery and to the Keith’s brand. Thirteen brands of beer are produced in the brewery and virtually every Labatt product sold in the Maritimes comes from the Halifax brewery.

“In addition to investing in the health of the Keith’s family of brands, we are going to invest $500,000 in capital improvements to the Halifax brewery to add production capacity for our popular and growing Budweiser brands,” said Charlie Angelakos, vice president, Corporate Affairs. “Our plans are to complete this work as soon as possible – likely in the first half of 2011.”

While the Halifax brewery will continue to brew Keith’s, the change will impact the workforce in Nova Scotia. The company estimates that while the total number of permanent positions affected is 27 (22 hourly and 5 salaried), it is working with the union and with employees to lessen the impact through retirement incentives. If successful, this could reduce the number of permanent jobs lost to 10.

There are also a number of other factors to be considered before determining the exact number, including seasonal demand and production fluctuations, and the completion of the accreditation process for the other breweries.

The company said that those who ultimately are laid off will receive severance in accordance with the collective agreement and be provided re-training. The company also said it will actively contact Halifax area employers requesting that they consider the highly-trained brewery employees for job opportunities.

The company will continue to employ over 200 people in Nova Scotia with the vast majority in Halifax.