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Beerworkers Archive


Post date: 10/26/2010 - 10:55

Heinekins Goals and Strategy for 2010

“The goal of Heineken is to grow the business in a sustainable and consistent manner, while constantly improving profitability. Thefour priorities for action include:1. to accelerate sustainable top-line growth. 2. to accelerate efficiency and cost reduction. 3. to speed up implementation: we commit to faster decision makingand execution.4. to focus on those markets where we believe we can win.” Heineken “Strategy & Goals“, 2010

Type: Forum topic
“The goal of Heineken is to grow the business in a sustainable and consistent manner, while constantly improving profitability. Thefour priorities for action include:1. to accelerate sustainable top-line growth. 2. to accelerate efficiency and cost reduction. 3. to speed up implementation: we commit to faster decision makingand execution.4. to focus on those markets where we believe we can win.” Heineken “Strategy & Goals“, 2010