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Beerworkers Archive


Post date: 08/02/2016 - 17:26

Heineken's H1 Performance by Region - Focus

Heineken reported a rise in H1 sales and volumes. Takes a closer look at the group's performance by region and brand:

After a strong first quarter, boosted by Easter timing and a strong Vietnamese and Chinese New Year, overall volume growth in the second quarter was more subdued. In Africa Middle East & Eastern Europe following growth in the first three months of the year, volumes declined in the second quarter, due to tougher comparatives and a challenging economic backdrop.

Heineken reported a rise in H1 sales and volumes. Takes a closer look at the group's performance by region and brand:

After a strong first quarter, boosted by Easter timing and a strong Vietnamese and Chinese New Year, overall volume growth in the second quarter was more subdued. In Africa Middle East & Eastern Europe following growth in the first three months of the year, volumes declined in the second quarter, due to tougher comparatives and a challenging economic backdrop.

Brand Heineken volumes in the premium segment grew 2.6% in the first half of the year, with positive momentum in all regions apart from Africa Middle East & Eastern Europe. In particular, the brand grew double digits in Brazil, the UK, Mexico, New Zealand, Cambodia and Romania. Brand growth was also strong in China, France and Ireland, Heineken said. Favourable performance across these markets more than offset weaker volumes in Russia, Vietnam and Algeria.

Other brand volumes

In other brands, Belgian abbey beer Affligem grew double-digits, and was particularly strong in France, Heineken said. Sol Premium grew double-digits, driven by Brazil and Compañia Cervecerías Unidas markets in Latin America. Desperados, the Tequila-flavoured beer, saw high single-digit volumes growth, with "strong" performance in Poland, France and Spain.

Cider volumes increased double-digit, with accelerating momentum in the second quarter, Heineken said. Strongbow Dark Fruit as well as Strongbow Cloudy Apple and Old Mout, underpinned volumes growth in the UK. In Europe, Romania, Ireland and Czech Republic delivered "particularly strong growth", with volumes double the level of the prior year, according to the brewer. In Americas, cider volume grew double-digit in Mexico and Canada, and Heineken said it grew in the US ahead of the category.