Coca-Cola Company to streamline global structure

The Coca-Cola Company recently announced plans to streamline its operating structure and make certain management changes.

Coca-Cola currently reports its operating results under six segments, broadly geographical: Eurasia & Africa, Europe, Latin America, North America, Pacific, Bottling Investments and Corporate.
Effective from January 1, 2013, the company will cut down its operating segments to three, namely Coca-Cola International, Coca-Cola Americas and Bottling Investments Group (BIG).

The Coca-Cola International business will consist of the current Europe, Pacific and Eurasia & Africa segments. The Coca-Cola Americas will consist of the company's North America and Latin America operations, and the BIG group will comprise the company-owned bottling operations outside North America.

Currently, the heads of various regions, such as North America, Latin America, and Europe, the Middle East and Africa, report directly to Kent. The new structure splits global operations about evenly; roughly half of Coca-Cola's sales volume comes from the Americas, while the rest comes from other parts of the world.

As regards the management changes, Ahmet Bozer and Steve Cahillane have been given much larger responsibilities to serve as presidents of the Coca-Cola International and Coca-Cola Americas segments, respectively.

Steve Cahillane, 47, will head the new Coca-Cola Americas unit, which will include Latin America. He currently heads Coca-Cola Refreshments in North America, a position he was named to in 2010.

The new Coca-Cola International unit will be headed by Ahmet Bozer, 52. Bozer, who joined the company in 1990 as financial control manager, currently oversees the region encompassing Europe, Africa and the Middle East.

Irial Finan, 55, will continue as president of the bottling unit, Bottling Investments Group.

We would like to urge affiliates to inform us of any changes or effects on the employment or unions' positions caused by this re-structuring operation. Please send the relevant information to [email protected]