company news/strategies

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India overtakes Germany as Coca-Cola's sixth largest market


India has become the sixth largest market for Coca-Cola by volume sales, overtaking Germany as low price points and wider distribution helped the world's largest beverages maker increase sales in the second-most populous country.

Coca-Cola’s PR strategy overlooks the key to its products’ success – workers

Coca-Cola might be focusing its public relations efforts on improving its health and social image in the eyes of consumers. However, on 5 May the press was more interested in the thousands of Coca-Cola workers who stopped work all over Europe to highlight Coca-Cola’s hypocrisy and condemn its recent formula of job cuts and increasingly precarious, outsourced and forcible “flexible” labour, writes Harald Wiedenhofer.

Coca-Cola vows to work with key sugar suppliers to respect community land rights

The Coca-Cola Company vowed to cooperate with key sugar suppliers Tate & Lyle Sugars, Trapiche and Bunge after 225.000 people signed petitions as part of Oxfam's campaign to get big food and beverage firms to respect community land rights- notably in regard to sugar, which along with soy and palm oil demands the most land for direct food production- and Coke has committed to system-wide change.

TCCC pledged to perform social and environmental assessments across its supply chain starting in critical sourcing regions like Colombia, Guatemala, Brazil, India, South Africa and Thailand and also publicly reveal its biggest sugarcane suppliers.

Has Coca-Cola Co's Dasani water brand got a sparkling future in the US?

In soft drinks, a change of mayor meant the spotlight returned to New York last week. Is the ban on large sugary drinks in restaurants, movie theatres and from food carts dead and buried, or merely on hiatus as Bill de Blasio makes himself comfortable? Still in the US, regular commentator Ray Rowlands considered the potential for Coca-Cola Co's sparkling Dasani.

Coca-Cola's Long Term Goal in Myanmar

Coca-Cola's recent move to open a plant inside Myanmar, the first cola company to do so, represents Asia Pacific's growing significance for carbonates,according to Euromonitor International.

Mexico's Coca-Cola FEMSA closes on Philippines deal

Coca-Cola FEMSA, S.A.B. de C.V., the largest franchise bottler of Coca-Cola products in the world, has finalized the acquisition of 51% of Coca-Cola Bottlers Philippines, Inc. (CCBPI) from The Coca-Cola Company, for an amount of US$688.5 million in an all-cash transaction.

The closing of this transaction will be effective on January 25, 2013.

Coca-Cola Company makes first direct investment in US dairy brands

The Coca-Cola Company is partnering with US-based Select Milk producers to invest in growing the Core power high protein milk shake brand and create a complementary value-added nutritional dairy portfolio.
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