On December 1 2015, Paraguay Refrescos SA, a Paraguayan subsidiary of Chile's Embotelladora Andina SA, the third largest Coca-Cola bottler in Latin America, presented a proposal to the workers whom deliver its products throughout the country daily. Workers have rejected this proposal and a few days before the outbreak of a possible strike, the union of drivers and sales assistants gave a final counter proposal.
Coca-Cola is in talks to buy Brazilian dairy player Laticínios Verde Campo in a move that would see the soft drinks giant enter the country's dairy sector.
Wilson Vidoto, President of the IUF-affiliated Marilia Region Food Industry Workers Union (STIAM), representing FEMSA workers in Marilia, Brazil reported on the reasons that led to the decision of workers to strike.
The Coca-Cola bottler, Sorocaba Refreshments, is one of the 13 business groups that produces, bottles and sells Coca-Cola products in Brazil. The factory, located in the town of Sorocaba, São Paulo, employs about 400 workers and recently starred one of the biggest trade union abuses recorded in Brazil last year.
On 23 February 2015, 217 workers of Sorocaba Refrescos SA, which produces, markets and distributes Coca Cola Company products, received a notice from the company about their dismissal justified by the need to restructure the distribution services.
In late February 2015, more than 200 workers employed in the distribution of Sorocaba Refreshments, which produces and markets Coca Cola products, were fired during the Carnival holidays. The company sent a notification to the workers while transferring the entire fleet of trucks to a nearby town to outsource the service.