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The 'Nescafé Plan': Buyer Beware

Nestlé has announced with typical media fanfare a 10-year "Nescafé Plan" to help the company "further optimize its coffee supply chain". Nestlé plans to double the amount of Nescafé coffee purchased directly from farmers over the next five years. There's also a specific Nespresso component to the plan - unsurprising, since Nespresso is Nestlé's fastest-growing brand. Read more