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Respecting human rights – not a good use of time?

As head of the former Kraft Foods Inc. Mondelēz CEO Irene Rosenfeld twice rejected requests to respond to questions from UK parliamentarians in response to public concerns about the impact of the Cadbury acquisition, saying it was “not the best use of her time”.

Appearing before the nation’s elected representatives was not the best use of her time, nor, apparently, is remedying breaches of fundamental human rights. The company responds to protests from around the world with denials and misinformation and a callous disregard for the plight of its exemployees who were elected by their workmates to represent them. Communications from the IUF, which represent the vast majority of Mondelēz unionized workers around the world, go unanswered.

Why won’t Mondelēz talk to the IUF, which regularly engages with the corporate management of other leading food and beverage transnationals?

Cadbury workers take stand against Kraft/Mondelez human rights abuses // 2:23 (or watch it on YouTube)

Interview Hussein Ahmed Hussein - sacked by Kraf/Mondelez // 9:36
(or watch it on YouTube)

Interview Nasr Awad - sacked by Kraft/Mondelez // 7:36
(or watch it on YouTube)
The International Union of Food, Agricultural, Hotel, Restaurant, Catering, Tobacco and Allied Workers' Associations (IUF)