A breakthrough for women in Coca-Cola Pakistan

Most bottlers in the Coca Cola system claim to promote diversity and in
particular gender equality. In reality, the number of women employed in
the bottling plants is extremely low, ranging from 0 to 10%.

IUF affiliates in Pakistan have successfully encouraged the company
to apply a gender hiring policy to recruit more women workers and widen
opportunities for women trainees in Coca-Cola plants in Rahim Yar Khan
and Faisalabad in 2014.

A big breakthrough for hiring more women saw 4 women employed as fork
lift operators in Coca-Cola Pakistan in 2016. They are the first women
to ever operate forklifts in Pakistan. A first women gate checker was
also employed recently. This achievement by the IUF-affiliated Pakistan
Food Workers' Federation sets an important precedent to overcome the
argument of "culture" often used to explain a lack of hiring of more
women in bottling jobs.