A breakthrough for women in Coca-Cola Pakistan
Most bottlers in the Coca Cola system claim to promote diversity and in particular gender equality. In reality, the number of women employed in the bottling plants is extremely low, ranging from 0 to 10%.
IUF affiliates in Pakistan have successfully encouraged the company to apply a gender hiring policy to recruit more women workers and widen opportunities for women trainees in Coca-Cola plants in Rahim Yar Khan and Faisalabad in 2014.
A big breakthrough for hiring more women saw 4 women employed as fork lift operators in Coca-Cola Pakistan in 2016. They are the first women to ever operate forklifts in Pakistan. A first women gate checker was also employed recently. This achievement by the IUF-affiliated Pakistan Food Workers' Federation sets an important precedent to overcome the argument of "culture" often used to explain a lack of hiring of more women in bottling jobs.