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India: PepsiCo to sell plants, franchisee rights in two states to Varun Beverages

14 August 2017 News
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Varun Beverages reported that its board has approved a plan to acquire PepsiCo India’s previously franchised territories in Odisha and parts of Madhya Pradesh along with three manufacturing units.

Upon completion of this acquisition, Varun Beverages will be a franchisee for PepsiCo products across 18 states and two union territories.

The three plants are at Cuttack and Bargarh in Odisha and Mandideep in Madhya Pradesh. The deal is subject to completion of due diligence and final approval of PepsiCo. Financial details have not been disclosed.

A person familiar with the matter said Varun Beverages is buying the franchisee rights from SMV Beverages Pvt. Ltd, which is controlled by Ravi’s brother Surya Kant Jaipuria.

Varun Beverages is one of the largest franchisees in the world (outside the US) of carbonated as well as non-carbonated beverages sold under brands owned by PepsiCo.

The company produces and distributes beverages such as Pepsi, Diet Pepsi, Seven-Up, Mirinda Orange, Mirinda Lemon, Mountain Dew, Tropicana Slice and Nimbooz as well as packaged drinking water under the brand Aquafina. In addition, it has the franchise for the Ole brand of PepsiCo products in Sri Lanka.

The company counts AION Global, the special situation investment firm jointly run by Apollo Global and ICICI Venture, and Standard Chartered Private Equity as investors. It made a tepid debut on the stock markets last November.

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