In February, Mondelez published disappointing 2012 results, attributing much of the blame to the ailing gum category.
As part of its plan to nurse chewing gums back to health, Mondelez announced a marketing and merchandizing strategy - and has closed two manufacturing facilities, one in Morocco, the other in Lebanon, to enhance the therapeutic value.
Unionized Lebanese workers have lost their jobs [1] as production moves to factories in Egypt, which Mondelez has made union-free through threats and the retaliatory firing of 5 union leaders.
Mondelez' second quarter 2013 results, announced on August 7, again showed a drop in gum sales, while its reputation as a rights violator [2] continues to stick like a wad of chewed gum.