Mondelez gum sales in sticky mess as corporate management continues to trample over human rights in Egypt
In February, Mondelez published disappointing 2012 results, attributing much of the blame to the ailing gum category.
As part of its plan to nurse chewing gums back to health, Mondelez announced a marketing and merchandizing strategy – and has closed two manufacturing facilities, one in Morocco, the other in Lebanon, to enhance the therapeutic value.
Unionized Lebanese workers have lost their jobs as production moves to factories in Egypt, which Mondelez has made union-free through threats and the retaliatory firing of 5 union leaders.
Mondelez’ second quarter 2013 results, announced on August 7, again showed a drop in gum sales, while its reputation as a rights violator continues to stick like a wad of chewed gum.