The New Zealand union Unite launched its “SuperSize My Pay” campaign in 2005. Now with more than 4,000 members at KFC, Pizza Hut, McDonald’s, Starbucks, Burger King, and Wendy’s, it has become one of the most successful fast food organizing efforts in the world. Unite’s strategy? Very simple! By going into fast-food restaurants and organizing the workers.
The organizers have proposed a three-point platform of demands: increasing the minimum wage, the abolition of “youth rate”, and to “secure” hours.
Despite of high turnover – more than 30.000 workers have been members of Unite – that could have weakened the campaign, Unite has achieved almost all its targets. For more information read the original article from LaborNotes website.