On Wednesday, Feb 5 Coca-Cola announced its plan to purchase 10 percent of Green Mountain Coffee Roasters for $1.25 billion. Green Mountain is famous for its single-serving coffee makers and coffee products, but the company has also been working on a machine for cold drinks. The sale is part of an agreement that will bring the soda maker’s famous brands to the quickly-growing at-home market.
German media reported in mid January that Lidl, which has 3,330 branches in the country, had started removing Coca-Cola brands from its shelves. Die Welt said the move followed Coca-Cola's refusal to lower its wholesale price after Lidl cut EUR0.10 from a 1.25-litre bottle of brand Coca-Cola.